What's included in the audit?
Review of your brand positioning
Alignment on your brand positioning and development of a 'hierarchy of messaging' matrix
A holistic review of your current communication materials (copy and visuals) against the agreed positioning/messaging hierarchy
Support and guidance on how to brief in the changes, help to oversee and review the updates and also any unforeseen or additional requirements.
Brand positioning clarification and a hierarchy of messaging matrix
Communication materials audit, with recommended updates for both copy and visuals split by quick wins and longer-term updates
Support and guidance while updating the marketing material - we don't just make recommendations and disappear
Ability to easily manage your communication materials via your Ongoing Communications Checklist
Operations and communication planning
Facilitation and help to develop an 18-month operations and communications matrix to help you plan the bigger picture for your business while also breaking down the monthly actions that are required to achieve your goals. Check-ins are included for the first three months after the planning session to provide support, help and encouragement.